WedKit

WedKit is a social planner and directory platform for the South Asian Wedding Industry in the UK, which is valued at over £12 billion. The app allows south asian couples and their friends/family to use the platform to book suppliers, plan tasks, guestlists, budgets and organise every stage of their wedding.

Client

Personal Project

My Role

Research, User Flows, Information Architecture, UX Writer, Sketching, Wireframing, UI, Prototyping

Timeline

7 weeks

Problem

The South Asian Wedding industry in the West has not seen much in the way of digital product innovation. Existing apps are catered to a caucasian/Christian market. South Asians looking to plan their wedding often turn to wedding planners or social media for their needs due to a lack of a dedicated platform. Furthermore, the elaborate planning required for a south asian wedding means current tools are insufficient to assist in planning for these events.

Goal

The goal will be to provide users to sign up and manage their wedding, on one fully featured platform, effectively streamlining many of the processes in planning and organising a south asian wedding, whilst providing suppliers a space to provide business on.

Insights from Discovery Phase

Current apps are not suitable for south asians

Felt lost when planning, didn't know where to start

Overwhelming amount of things to oversee

Family is number one during the experience

Sharing and communication is key

Doesn't feel like an upmarket brand website

My Solution

My solution was an MVP that provided the user with powerful, specific features focused on the south asian wedding experience, paired with a simplistic design sensibility to break down comprehensive detail, and a sharing/collaboration social system. When combined, these tools provide the user with a high level of customization for each event.

FEATURE ONE

PRACTICAL EVENT BASED ORGANISATION

From user interviews it was clear that many brides and grooms felt that the concept of the south asian wedding itself was incredibly overwhelming. Unlike western weddings which have few events, the typical south asian wedding tends to have many different events, spread out over years. Facilitating these events is a huge pain point, therefore it made sense to build the app around the event structure, providing a practical, organised database to have complete control over each event.

Home View

Adding a wedding

Event View

FEATURE TWO

HIERARCHICAL COLLABORATION SYSTEM

A consistent motivation that appeared during my research was the importance of family and sharing during the process of the south asian wedding. Given the branching nature of the overall journey, brides and grooms typically involve their families and friends significantly within the planning process, delegating responsibilities to even the load. Therefore it made sense to provide a sharing system that was vibrant, accessible and easy to use.

Event Budget View

List Item Screen

Collaborators

COLLAB CIRCLES AND MODAL

  • The Collab Circles are visible on almost every screen of WedKit, this allows the user an at-a-glance view at who and how many users have access to that particular screen.
  • Tapping the Collab Circles opens the Collaboration Modal. Here users can view exactly who has access to the screen and set their specific level of permission.

FEATURE THREE

COLLABORATION MODE

As the app is made for not only brides and grooms but also their families and friends to access and review responsibilities and assigned tasks, the app needed to fascilitate both types of users. Unlike other wedding planning apps, WedKit is unique in that all users have the ability to plan their wedding on the app whilst also collaborating with others on their weddings.

Collaboration Screen and Collab Home Screen

Collaboration Mode in WedKit

My Process

User Interviews

By interviewing dozens of current and would be south asian brides and grooms, I was able to gather a foundation of insight on their experiences when planning their wedding. By mapping out their feedback in the form of an affinity chart, it was clear that the current experience left a lot to be desired. What was most interesting to me however, was the focus on family and the sense that most brides and grooms felt hopelessly lost during several parts of the process. I knew these would be key factors going forward.

You can view my interview script by clicking here. All interviews were conducted by phone.

User Persona

Having gained a clear understanding of the market my product would be targeting, my persona Serena was created. Serena is a young millennial who wants to make her special day will go exactly as planned whilst being budget conscious, not just for her but also for her family.

Sketching

I very quickly sketched and mapped out my ideas, as now I was beginning to have a clearer picture of the type of product I needed to build for my users. I initially felt that this app would need many different fascets, so it will be a delicate balancing act to make sure the experience does not become confusing or convulated.

Information Architecture

From the beginning, I knew the information architecture for this project would be a complicated endeavour. For this stage I opted to use a hybrid card sorting method with a group of users as part of my research. I chose this method as I had categories in mind, but I was still open to suggestions. I integrated my results into my architecture map, the results from the card sort are labelled in red. Many users felt that events were the most important asset of this app.

Business Process Map

As WedKit has two types of users, customers and suppliers, I felt it was appropriate to create a flow chart of these parallel journeys and how they would work in unison with the system. This highlighted the key points when the two journeys would intersect, which would be the most pivotal points of the User Experience.

Wireframing

Given the already complex nature of south asian weddings, I felt that focusing on simplicity in design would be a firm anchor point for the app. Creating a rich design system that felt alive without being distracting or daunting would give the user the impression that planning a south asian wedding won't be a stressful experience, but a joy. I was especially mindful of the fact that competitor apps were filled to the brim with information on every screen, something I wished to avoid.

User Testing

Once the mid-fidelity wireframes complete, I held six moderated usability tests, a mix of both remote and in-person. My goals were to:

  • Observe points of friction and areas of delight
  • Decide which options to make available in the tab menu based on user needs expectations

Some of the data I gained from the research and testing process can be seen below.

Retrospective

Designing WedKit was a challenging, monumental task due to the many moving parts involved in an app such as this. It felt more like I was designing several apps at once, whilst staying grounded in simplicity to align with the users needs.

I used an iterative design process to integrate feedback and changes. The three rounds of changes were:

  • Usability testing at the mid-fidelity stage
  • Peer feedback after at the high-fidelity stage

Reflection

I presented WedKit design and research to many different couples , which gave me the opportunity to talk them through my process and build effective storytelling skills. Seeing their excited reactions as I explained how I would use design to solve such a common, yet unaddressed problem was gratifying, as I could tell just how much their quality of life would improve through satisfying design experience.

My goal for the project was to take ownership of the entire end-to-end design process, and present a project I am proud of. Taking on something so complex was initially daunting but there was a sense of excitement to grow something from the very beginning. It allowed me to grow as a designer by tackling interesting, new challenges and and seeking advice from my peers. Ultimately, I feel more confident in my abilities to design satisfying user experiences through contemporary, clear design.

If you want to hear more about this project, feel free to contact me.

Let's talk!

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